FRESH CROISSANTS ARRIVE IN MIAMI BEACH

President David THAU founded LA PROVENCE in 1997. David , originally from Provence, France, studied both business and baking in his native country, attending schools devoted to these subjects as well as apprenticing under other successfulFrench bakers and pastry Chefs. David had previously visited Miami Beach on vacation and returned in 1997 to open the bakery at its present location.

JOIN THE SHOW

LA PROVENCE consists of 3.700 square feet, divided into several spaces essential to the different functions of the bakery. There is a sales area with display case, product shelves, beverages and cash registers ; a small seating area with tables and chairs ; two exposed kitchens ; a pantry and dishwashing area ; a storage room with refrigerators and freezers for warehousing fresh ingredients, dry products and packaging ; and a small office for the owner/president and manager.
LA PROVENCE's distinguishing feature is its two openly visible kitchens, one for producing croissants and pastries, the other for making bread, that enable customers to observe bakers and pastry Chefs creating French delicacies. David cleverly designed the bakery so that the bread kitchen is located in the front of the store facing Collins avenue ; street-level windows provide a means for engaging pedestrians passing by and enticing them with the sights and smells of an authentic French Bakery.

2002 Coral Gables

David opens his second store to respond to the local and active residents request for having a French Bakery in their area.

NOW OPEN
41st Street Arthur Godfrey ( 2007 )
618 SW 8th Street Miami ( 2007 )
2200 Biscayne Blvd Midtown ( 2008 )

See locations for more information about the stores


MANY OTHERS TO COME

This success story still goes on. LA PROVENCE 's marketing strategy is to establish its brand name through high quality, authentic and unique French delicacies. The Bakery successfully differentiates itself through a commitment to excellence and consistency. This is why David has many other projects under development and to come.